Ever since we won the Kronenbourg account in 2012, I had the pleasure of working on many successful “Le Taste Supreme” campaigns with crazy football legend, Eric Cantona. The audacity of this idea and brilliant direction by Ivan Zacharias, made it impossible for the public and media to ignore. In 2016, Nielson named it No.1 social campaign in Britain, off-trade sales went through the roof and hey, we even got a ride on a superyacht.
It was awarded at both Cannes Lions and One Show 2016.