Cannes Lions Grand Prix winner, 2016 (Digital film in the Pharma category) as well as seven Cannes Lions across multiple categories. The campaign also won IPRA Grand Prix, IPA Health Best of Show, Gold Effie USA and Silver Clio, amongst others.
Mass engagement, bundled with micro-targeted content, helped Philips fundamentally change brand perception. Philips' brand value rocketed up by $2bn in the same year (Interbrand).
The campaign received so much acclaim, but left us feeling terribly sad when Claire Wineland, the extraordinary and inspiring young star of the film, passed away in 2018.
AD: Trevallyn Hall CW: Laura Rogers Dir: John X Carey
Back in 2013, the beautifully observed human truth in Dove “Camera Shy” obviously touched a nerve. It gained about 100 million online views, which is a lot even now. The film won a Gold Lion at Cannes, Gold at London International, Gold Epica and Gold at Eurobest. AD: Darren Urquhart CW: Tom Smith Dir: Everynone
Our Spidey ad was a viral sensation, viewed by about 100 million people around the world. It touched a nerve not just because it featured ‘ol web fingers, but I think it’s because the idea is based on a true story. Yes, there are real people who set out to make lives better, not just brands.
CW: Laura Rogers AD: Trevallyn Hall Dir: Fredrik Bond
Instead of flogging cheaper air tickets like everyone else, our “Travel Yourself Interesting” campaign broke with tradition by focussing on the real reason we travel: having something worthwhile to say at dinner-time. The campaign won a Gold Cannes Lion for effectiveness, Silver Cannes film Lion, Silver at One Show, 2 D&AD Wood pencils & Gold Euro Effie amongst others.
CW: Simon Lotze AD: Miguel Nunes Dir: Frank Todaro