Cannes Lions Grand Prix winner, 2016 (Digital film in the Pharma category) as well as seven Cannes Lions across multiple categories. The campaign also won IPRA Grand Prix, IPA Health Best of Show, Gold Effie USA and Silver Clio, among others.
Mass engagement, bundled with micro-targeted content, helped Philips fundamentally change brand perception. Philips' brand value rocketed up by $2bn in the same year (Interbrand).
The campaign received so much acclaim, but left us feeling terribly sad when Claire Wineland, the extraordinary and inspiring young star of the film, passed away in 2018.
“Camera Shy”, the beautifully observed human truth in this viral film for Dove really moved people. It gained about 100 million online views (mostly organic), which is a lot even a few years later. The film won a Gold Lion at Cannes, Gold at London International, Gold Epica and Gold at Eurobest.
Our Spidey ad was a viral sensation, viewed by about 100 million people around the world. It touched a nerve not just because it featured ‘ol web fingers, but I think it’s because the idea is based on a true story. Yes, there are real people who set out to make lives better, not just brands.
In the jumbled, competitive and predictable shaving category, it’s essential to do something that stands out. So no point in whispering is there? Special shout-out to @missinglinkfilms who literally went to the ends of the earth to make this campaign happen, and to the Director Meeto, who brought the ensemble to life is such spectacular style.
Instead of flogging cheaper air tickets like everyone else, our “Travel Yourself Interesting” campaign broke with tradition by focusing on the real reason we travel: having something worthwhile to say at dinner-time. The campaign won a Gold Cannes Lion for effectiveness, Silver Cannes film Lion, Silver at One Show, 2 D&AD Wood pencils & Gold Euro Effie among others.
Ever since we won the Kronenbourg account in 2012, I had the pleasure of working on many successful “Le Taste Supreme” campaigns with crazy football legend, Eric Cantona. The audacity of this idea and brilliant direction by Ivan Zacharias, made it impossible for the public and media to ignore. In 2016, Nielson named it No.1 social campaign in Britain, off-trade sales went through the roof and hey, we even got a ride on a superyacht.
It was awarded at both Cannes Lions and One Show 2016.
The mad creative duo, Mike Watson and John Morgan, came up with this brilliant idea at an airport - when they noticed a luggage tag with the indecorously shortened airport code for Fukuoka! A simple, witty but powerful idea that cut through the stereotypical travel category. Beautifully crafted by talented designer Mark Osborne, who even had old school rubber stamps made for authenticity. Technically a print idea, “Luggage Tags” was also a social sensation (google the campaign now and see for yourself). The campaign won a raft of awards at every major local and international award show, earning the title “Most Awarded Campaign in the World” by the Gunn Report (WARC) 2013.
Dove’s mission is to make more women feel beautiful by widening stereotypical views of beauty. Their visionary marketing team realised early-on that building a brand off a truly authentic and unique positioning, pays massive dividends (brand value is now around $6billion, Kantar).
Our purely digital “AdMakeover” idea proved how effectively campaigns can work across platforms when there is a potent idea at the heart.
The “AdMakeover” allowed women to go online and create feel-good ads to replace ones designed to make them feel bad. It was awarded Gold at One Show, 2 Gold’s at Clio, 3 Cannes Lions and a wood pencil at D&AD, among many others. That didn’t feel too bad either.
At a time when hundreds of thousands of people were succumbing to the ravages of AIDS, we launched this campaign to highlight Topsy Foundation’s pioneering work with ARV’s. In just 90 days a person could regain all the health they’d lost. Working together with Topsy, we located Selinah when she was in the very advanced stages of AIDS. We started her on treatment and filmed her every day for 90 days. The transformation is absolutely real. We used no special techniques and tricks in post production – other than to run the film in reverse!
Grand Prix winner at London International Awards, Gold Cannes Lion & Gold One Show
Female Genital Mutilation (FGM) has become a much-discussed issue within the UK, but mainly about how it’s something that happens to girls living far away in Africa. And that’s exactly the myth these bloodied and mutilated European flags aimed to dispel – “It Happens Here”. Around the world, primetime news channels shared the campaign. Midwives used the images in education. Magazines published articles about FGM based on our campaign.
The campaign received accolades from all major international award shows including 13 Golds, 14 Silvers and the Grand Prix award from the Clios, Cannes Lions, London International and Eurobest.
Most importantly, the charity saw a 4000% increase in traffic to their site and the UK Government pledged to change the law on FGM.
This was the first in our series of campaigns featuring football legend, Eric Cantona, eulogizing the mythical world of Alsace – where they grow very uniquely flavoured hops.
The film won a Bronze Cannes Lion and also helped push Kronenbourg into the no.1 premium lager slot in London.