Cannes Lions Grand Prix winner, 2016 (Digital film in the Pharma category) as well as seven Cannes Lions across multiple categories. The campaign also won IPRA Grand Prix, IPA Health Best of Show, Gold Effie USA and Silver Clio, amongst others.
Mass engagement, bundled with micro-targeted content, helped Philips fundamentally change brand perception. Philips' brand value rocketed up by $2bn in the same year (Interbrand).
The campaign received so much acclaim, but left us feeling terribly sad when Claire Wineland, the extraordinary and inspiring young star of the film, passed away in 2018.
AD: Trevallyn Hall CW: Laura Rogers Dir: John X Carey