The mad creative duo, Mike Watson and John Morgan, came up with this brilliant idea at an airport - when they noticed a luggage tag with the indecorously shortened airport code for Fukuoka! A simple, witty but powerful idea that cut through the stereotypical travel category. Beautifully crafted by talented designer Mark Osborne, who even had old school rubber stamps made for authenticity. Technically a print idea, “Luggage Tags” was also a social sensation (google the campaign now and see for yourself). The campaign won a raft of awards at every major local and international award show, earning the title “Most Awarded Campaign in the World” by the Gunn Report (WARC) 2013.
