Dove’s mission is to make more women feel beautiful by widening stereotypical views of beauty. Their visionary marketing team realised early-on that building a brand off a truly authentic and unique positioning, pays massive dividends (brand value is now around $6billion, Kantar).
Our purely digital “AdMakeover” idea proved how effectively campaigns can work across platforms when there is a potent idea at the heart.
The “AdMakeover” allowed women to go online and create feel-good ads to replace ones designed to make them feel bad. It was awarded Gold at One Show, 2 Gold’s at Clio, 3 Cannes Lions and a wood pencil at D&AD, among many others. That didn’t feel too bad either.
