I believe in making work that is loved by millions. Because regardless of how the world changes, it will always be true that people respond to ideas that move them.
The work on this site exists thanks to the amazingly talented teams that I have worked with over the years. Their energy and enthusiasm is inspiring.
A bit about me. In 1998, after a few years at TBWA Hunt Lascaris and NetworkBBDO, together with Claire Harrison I started an agency called HarrisonHuman. It was named Agency of the Year in 2001 and 2002 and eventually acquired by Ogilvy & Mather in South Africa – where I joined as ECD. Ogilvy Johannesburg went on to have considerable success and was named Agency of the Year several times during the period I worked there (2003 – 2008).
I joined O&M London in January 2009 to work on Unilever and in 2011 took on the role of Executive Creative Director of the ad agency. The period since then is the most awarded in the agency's history.
We made great progress on the Dove brand - garnering social/digital awards in every major show in 2012 for the "Ad Makeover" campaign. In 2013 our Dove “Camera Shy” film gained about 100 million online views and won Film Gold at Cannes, LIA, Epica and Eurobest.
2013 proved to be a groundbreaking year for O&M London: No.1 UK agency, Cannes 2013. No.1 UK agency, Clio Awards 2013. No.1 UK agency, LIA 2013. Agency of the Year in Outdoor & Radio at Campaign Big Awards. Expedia was named "most awarded campaign in the world" by The 2013 Gunn Report.
2015 was another record year: we won 8 Lions at Cannes and 15 statues at The Clios (including Grand Prix and advertiser of the year for 28 Too Many) as well as UK Agency of the Year.
In February 2016 I took on the role of Global Executive Creative Director, Global Brand Management. Long title, simple job - basically to help do even better work on our global accounts like Philips and Cadbury, as well as Kronenbourg1664 in the UK.
Our "Breathless Choir" campaign for Philips was awarded 2016 Cannes Grand Prix (Digital film in the Pharma category) as well as seven Lions across multiple categories.
Millions of people in over 15 global markets loved the idea. Mass engagement, bundled with micro-targeted content, helped Philips fundamentally change the perception of their brand.
It's a story about courage and liberation. Brands that stand for inspiring values are the ones winning in the 21st Century.